The main purpose of this site is to allow rich people to
gain access to exclusive luxury shoes that is not being sold anymore. The shoes
that are being sold are very expensive for this reason; my main target audience
are rich people such as footballers, actors and established business men. Although,
these are the main target audience we also sell our products to clients that
are willing to spend the money on the luxury product. However, the website is created with selling
to sport stars, business men and movie stars. The luxury shoes available include
Fendi, Zannoti, ferragamo and Louis Vuitton. The reason why they will be
willing to buy from my site is because we also offer special services that
include telling them what type of events they should wear the shoes to and what
type of clothes they can wear it with. The fact that the site is aimed at affluent
customers forced me to make the layout simple and something that includes
mainly images and as minimum text as possible. This is because with affluent
people you do not need to do persuade them as much with text to buy an
expensive product compared to a non-affluent person.
Colour font
The colour I am going to be used throughout my whole site is
red, white and black. The reason why I am going to use the same scheme of
colours is to maintain corporate identity throughout the site. The colours that
I selected are bright and quite contrasting so text can be easily seen by
potential customers. The colours are bright because they help give a vibrant
look to the whole website and it is known that vibrant colours entice more
people compared to dull colours like grey that is associated with bad moods.
Font
The font that is going to be used is “open sans”. This font
is suitable for the site because it is a simple text that can be opened and
read in the same format on every platform. For example, open sans would be
viewed in the same way it is viewed on the web on a mobile platform. The text
colour is going to be black on a white background because on most sites that is
how it normally is. This is because people like familiarity and enjoys keeping
things simple.
<link
href='https://fonts.googleapis.com/css?family=Open+Sans' rel='stylesheet'
type='text/css'>
font-family: 'Open Sans', sans-serif;
Logo
This is the logo that is
going to be used for my site. This logo is suitable because it was created using a vector based application which means that it is scalable as
increasing or decreasing in size of the graphic does not suffer the quality of it.
The logo also reflects the name of the website which is Vamp ForeigN Shoes.
The logo is also simple which makes it easily relatable and memorable by
viewers and this is an important feature of a logo.
Review
When creating a site it is important that you carry out
research in order to inform your decision on the best way to layout your site.
The reason for this is because when it comes to e-commerce people like
familiarity and it is easier for people to trust a layout that they are
familiar with. The screenshot that is shown above shows a website that does the
same thing as the site that I am about to create. The good thing about this
site is very simple and easily to navigate around. Something that I will be taking
from this site and will be implementing into mine is to keep the navigation bar
at the top because this is where people expect the bar to be. Doing this will
make my site user friendly because the navigation bar would be where they
expect it to be.
Another good thing from this site is the layout of the shoes
that is being sold by Farfetch. The shoes that they are selling are all in a
layout where they are 4 X 4 this is common in most e-commerce site where they
are selling clothes. This is also something that I will be implementing in my
site as well. The logo is also in the header on this site and this is a norm on
most sites. This is because it allows users to know what site they are on. I
will be improving this idea by including my logo on every webpage and the
reason for this is so it can be memorable to users that go on the site.
However, the bad thing about the site is that there is not enough information
on each shoe and they do not offer advice on the shoe.
QSEE Site Map
The image above shows the site map which reflects the
process of the website. The blue elements represent the navigation bar and the
pink elements linked to them shows the content that is going to be within these
webpages. For example, if a customer wanted to find the price of a Fendi shoe
they will have to go through the Fendi navigation button.
Images that is going to be used on website
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The images above are the type of images that is going to be
used on my website. These are the luxury trainers that the site is going to be
making available for customers to buy. On the website under all these images
there is going to descriptions on each shoe and the price of the shoes. The description would be used in the checkout
page to actually buy the product. All these shoes shown in the image are
exclusive luxurious shoes that not a lot of merchandisers sale anymore. So they
are quite rare to find.
Wireframe designs
